Three years ago, I made a hard pivot. I quit my corporate job, packed my bags, and went back to South America. This was a return to the trip I’d been forced to cut short during the pandemic. Around the same time, Jay, my best friend and old training partner, left the Army. For the first time in years, we both had space to breathe and think about what we actually wanted to do next.
We knew we wanted to work on something together. At first, we kicked around half a dozen ideas. Then Jay showed me what he was doing at Do HARD Things Nation. It clicked immediately. We had the same vision for creating something with real impact, something that actually gave people tools to change their lives.
Over the next two and a half years, we researched, wrote, argued, and rewrote. We poured in everything we’d learned from ultra-endurance racing, our time in the military, and the transition to civilian life. Our book is the result of hundreds of reading hundreds of books, thousands of cups of coffee, and some of the most brutally honest conversations we’ve ever had. Today, Life on Offense: Do HARD Things is live on Amazon.
Why We Wrote This Book
We both saw the same problem everywhere: too many people drifting through life like non-player characters (NPCs), waiting for the perfect opportunity instead of building the life they actually want. And most self-help books don’t help much. They’re either all inspiration with no follow-through, or they bury you in theory that’s hard to apply.
Jay, as a high performance coach with no patience for bullshit, wanted a book that someone could actually use. He demanded we write a guide that wouldn’t sit on the nightstand, but one readers would dog-ear, mark up, and come back to when life got hard. So we built Life on Offense as a tactical field manual, anchored in the HARD framework: Health, Affluence, Relationships, and Development. It’s stupidly simple to understand, and brutally effective when you put it to use.
The Hardest Project We’ve Ever Done
We thought the book would be ready in January 2024. We were a bit off.
Somewhere along the way, this turned into our toughest project yet. We argued over wording, cut chapters that didn’t work, and debated the right balance between personal stories and hard tactics. At one point, I honestly wondered if we’d ever agree on the final version. But those fights forced us to push for something better, and I can say without hesitation the book you can buy today is sharper, cleaner, and way more actionable than what we had a year ago.
Our Own Misogi
Writing Life on Offense was our own Misogi, a challenge so hard it left us changed.
For me, it forced a shift in how I live. The writing and repetitive editing process forced me to reflect and slow down, prioritizing my health and family over short-term goals. For Jay, it brought clarity during his transition out of the military. The drawn out timeline made us live the very principles we were putting on the page.
Your Turn
If you’ve been putting off taking control of your health, wealth, relationships, or personal growth, waiting another year won’t help you. This book gives you the framework, the tactics, and the mindset to get back in the arena. It’s the guide we wish we’d had years ago.
The paperback, hardcover and Kindle editions are live now. Order your copy, read it, and start building a life that’s yours.